Make untapped B2B
customer data your competitive advantage
You’re already sitting on the answers to better targeting, faster growth, and fewer lost deals—they’re just buried in messy, unstructured feedback.
Until now.
The Insights Engine converts your customers’ exact words into clear, data-backed ways to:
➔ Sharpen your messaging
➔ Overcome objections
➔ Reduce friction
➔ Win more business
Your data has the answers
Now you can ask it questions
Unlock the customer insights you already own
CMOs, Product Marketers, and RevOps leaders, tell me if you’ve been here before:
You’ve already done the hard work collecting a mountain of language-based customer data.
• Product reviews
• Survey responses
• Renewal + churn notes
• Support tickets + chat logs
• Win/loss interview transcripts
But it’s scattered.
Unstructured.
Unusable.Collecting digital dust in siloed CRMs, abandoned SharePoint folders, and spreadsheets nobody’s ever opened.Every unread review and untouched transcript represents money you’ve already spent and value you haven’t unlocked.You’ve paid for the research, tools, and time trying to get inside your customers' heads.And it's all just sitting there.
Why not turn that investment into impact?
The Insights Engine transforms your forgotten feedback into structured, interactive intelligence.It amplifies the untapped value of every piece of B2B customer data you’ve ever collected—yesterday, today, tomorrow.
Because the real cost of unused data isn’t money.
It’s opportunity.
➔ It’s your data. Start using it.
Go from data dump ➔ structured strategy in minutes
The Insights Engine instantly generates what used to take a team of marketers and researchers weeks of work.
It ingests your unstructured B2B customer data and organizes it into 7 categories:
NO manual data tagging, labelling, or categorizing required—the Insights Engine handles it all.
Then the real intelligence goes to work…
The engine uses its proprietary aggregation and analysis framework to:
• Surface underlying patterns
• Identify missed growth opportunities
• Pinpoint recurring sources of buyer friction
• Generate strategy based on direct feedback
• Detail why customers chose you—or your competitor
Every insight is traceable down to the exact quote.Or zoom out to see themes emerge by industry or customer segment across dozens of datapoints.
Convert raw customer feedback into data-backed strategy in minutes, not months.
➔ Actionable intelligence, instantly
Your customers' voice, unfiltered
The Insights Engine captures what others can’t.Your customers’ exact words.
When it comes to capturing customer feedback, accuracy isn’t optional—it’s the foundation of trust.
Other AI tools treat language like it’s a starting point, not their single source of truth.They summarize, simplify, and distort your data like a digital game of telephone.
The Insights Engine is different.
It’s engineered to preserve authentic customer language, word for word—down to the punctuation.Every quote is pulled verbatim and traceable back to its source for easy validation and total transparency.
Stress-tested on 100,000+ words of enterprise customer data—all flawlessly extracted, categorized, and analyzed.
No paraphrasing
No fabrication
No AI hallucinations
Just business-compliant fidelity, auditability, and reliability.
Because you can’t act on your customers’ words if you can't trust their accuracy.
➔ Truth in. Truth out.
Enterprise-grade simplicity
Intelligence isn’t the only thing that sets the Insights Engine apart.It’s how easily your team can start using it.
All the things you hate about software implementations:
stakeholder meetings, vendor contracts, procurement reviews, IT approvals, integration dependencies, project plans, training sessions, bad documentation, license management, data migrations, change management, billing cycles
That's the old way.
The Insights Engine is the future.
No code
No developers or integrations
No user licenses or subscriptions
No learning curve
Runs in your ChatGPT account.
Just fire it up and start talking to your data.
Spend more time learning about your customers.Not learning another tool.
➔ Effortless intelligence
Built for you
Not just billed to you
The biggest problem with software isn’t how it works.It’s how it’s sold.
The SaaS model turned tools into tollbooths.You never stop paying for software.
But you never actually own it.It costs more every year, but somehow it feels like you get less.It's how the model works.
Product improvements slow as profit margins grow.And the data it runs on—your data—isn’t even really yours.It's on their servers, behind their paywall, held hostage till their next price hike.
That’s why we built something you can actually own.
No annual subscriptions
No long-term vendor lock-ins
No SaaS shackles
Just a compounding asset, built with your data,
that keeps getting smarter over time.
➔ Pay once. Own it forever.
Let your data
do the heavy lifting
Already in use at a $100 million safety tech firm, the Insights Engine delivers intelligence that scales.
It turns raw customer feedback into a reusable messaging, strategy, and content resource marketing and product teams can use for:
Messaging + Campaigns
Create better messaging grounded in your customers’ words:
• Pull quotes for ad copy, email headlines, social posts
• Ground creative briefs in verified voice-of-customer insights
• Apply proven decision drivers to shape campaigns and tradeshow messaging
Content + Collateral
Use authentic customer language across your marketing materials:
• Add quotes to signage, brochures, and one-pagers
• Build nurture emails around common objections
• Use pain points to structure product pages
Personas + Strategy
Align targeting and strategy with what buyers value most:
• Update personas with real roles, quotes, and objections
• Create stronger, industry-specific campaigns
• Address recurring customer frustrations
Instead of your data staying siloed, the Insights Engine connects the dots across everything you collect.Get immediate ROI from the feedback you spend time + money collecting.Every new interview, survey, or chat log you add makes it smarter, sharpens your competitive edge, and drives more business.
You paid for your data.
Now it can pay you back.
➔ Turn customer words into wins
A category of ONE
It’s hard to compare the Insights Engine.
Because there’s nothing like it.
Here’s how it destroys traditional enterprise voice-of-customer software & services up to 5x its price:
What early users are saying about the Insights Engine:
➔ For marketing + product teams drowning in data but starving for strategy
Your customers are telling you what mattersDo something about it.
Your customers have already given you everything you need to win more business.
Their biggest pain points, decision drivers, top benefits, recurring roadblocks, and exactly what closes or kills deals.The insights hidden in their feedback are your unfair advantage.Your competitors have the same data.
They’re just wasting it.You don’t have to.Whether analyzing one conversation or identifying patterns across dozens of sources, the Insights Engine gives you a clear, structured way to understand how customers think, speak, and describe the value your organization delivers.
It’s the fastest way to go from:
Feedback ➔ Action
Data ➔ Direction
Words ➔ Wins
Because strategy isn’t guesswork when you already have the answers.
A complete system, not just a tool.
The Insights Engine is engineered to deliver ROI from day one.
Your custom build includes:
• Ready-to-run analysis prompts
• Enterprise-ready user documentation
• Coda workspace with all your resources
• Master data summary doc + spreadsheet
• Strategic recommendations report + executive summary
For more on the Insights Engine—including demo overview and training data, analysis prompts, and examples—visit the Resource Hub.
➔ Unlock your data’s potential with the Insights Engine
One engine
Unlimited insights
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